New and disruptive applied sciences usually generate each pleasure and nervousness, and generative synthetic intelligence (gen AI) is not any exception. In advertising and gross sales, the excitement round gen AI is especially robust. In line with a current McKinsey survey of just about 4,000 business leaders, one in 5 gross sales organizations has already applied at the very least one gen AI use case, with many others actively experimenting. The early outcomes are encouraging: two-thirds of the respondents report that gen AI has been “very” or “extraordinarily” useful.