Grammy-winning artist Doechii isn’t simply having a second—she’s shaping a motion. As probably the most compelling new voices in each music and elegance, the Nervousness emcee has change into a burgeoning vogue icon, seamlessly mixing audacious model with cultural resonance.
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Dubbed the “hip-hop Madonna” by her stylist Sam Woolf and described by others as a “entice Grace Jones,” Doechii delivers jaw-dropping seems that problem norms and stretch the boundaries of Black vogue and wonder. Her latest history-making win on the 2025 Grammy Awards, together with 2025 Billboard’s Lady Of The 12 months award and daring appearances throughout Paris Trend Week solidified her as one to observe.
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That visible impression was matched with an equally versatile vary of hair seems, styled by go-to collaborator Malcolm Marquez. From African head wraps and waist-grazing field braids to a sheared asymmetrical bob and a pin-curled updo, every look served as a press release in its personal proper—and a celebration of the artistry and complexity of Black hair.
However her presence isn’t nearly vogue. It’s about intention. On the Grammys, Doechii grew to become solely the third lady to win Greatest Rap Album—becoming a member of Lauryn Hill and Cardi B—for her mixtape Alligator Bites By no means Heal. In her highly effective acceptance speech, she made it clear her win was for each Black lady who’s ever been informed she was an excessive amount of, too loud, too darkish, too good, or not sufficient.
“Don’t enable anyone to venture any stereotypes on you, to let you know that you could’t be right here, that you simply’re too darkish, or that you simply’re not good sufficient, or that you simply’re too dramatic, otherwise you’re too loud. You might be precisely who you have to be to be proper the place you’re, and I’m an affidavit proper now.”
That testimony continued on the runways and purple carpets of Paris earlier this month, the place Doechii confirmed up and confirmed out in seems that felt much less like outfits and extra like declarations. Her appearances weren’t about becoming in—they have been about taking on area. She reminded the trade, many times, that Black ladies aren’t confined to 1 aesthetic or narrative. We belong in couture, on each carpet, in each entrance row—not as tokens or exceptions, however because the blueprint.
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Now, the dialog is already shifting to what comes subsequent. All eyes are on her upcoming look on the H&M&LA Fest on April 9—a one-night-only occasion paying homage to Los Angeles and its dynamic relationship with cinema, sound, and elegance.
Her trajectory suggests what’s coming subsequent gained’t be about traits—it’ll be about fact. And the style world is watching.
Swipe via for just some of our favourite seems:
Velvet Drama at Billboard Girls in Music
Honored as Lady of the 12 months, Doechii shocked in a sheer black Donna Karan robe from Fall/Winter 2014 on the 2025 Billboard Girls in Music Awards. The gown featured velvet paneling and a thigh-high slit, paired with a coin-accented belt, mixed-metal equipment, and a classic Fendi baguette bag in psychedelic hues. She swapped her signature cornrows for micro braids styled by Evalyn Denis, whereas Chelsea Uchenna gave her a bronzy glow to match the sultry magnificence of the look.