Empowering Black Entrepreneurship: Stories of Success, Strategy & Growth
- Christiane Pendarvis joins Shake Shack Board to help expand the brand, strengthen guest connections, and create long-term stakeholder value.
- Christiane Pendarvis is Co-CEO of PATTERN Beauty, previously Co-President of Savage X Fenty, growing product lines and adding physical retail.
- Pendarvis brings expertise in strategic planning, digital commerce, retail operations, and large-scale technology infrastructure initiatives.
- Pendarvis serves on Hootsuite and nonprofit boards; previously on Hims & Hers, recognized with major industry awards.
- Pendarvis holds a Harvard BA and an MBA from Kenan-Flagler; leadership calls her track record invaluable for growth.
Growth-oriented retail leader brings more than 25 years of experience at consumer brands
Shake Shack Inc. has announced the election of retail industry veteran Christiane Pendarvis to its Board of Directors, effective July 2.
Ms. Pendarvis is a seasoned executive with more than 25 years of experience driving growth across direct-to-consumer and omnichannel businesses. She has held leadership roles at both high-growth retail brands and Fortune 500 concepts with a focus on general management and retail merchandising. Ms. Pendarvis has extensive experience with strategic planning, development, digital commerce and retail operations, as well as large-scale technology infrastructure projects.
“We are pleased to welcome Christiane to the Board,” said Founder and Chairman Danny Meyer. “Beyond having a clear alignment with our values and strategic vision, her proven track record of driving profitable growth and building iconic consumer brands – combined with her deep expertise in retail and digital commerce – will be invaluable as we continue to expand Shake Shack and deepen our connection with guests across all channels. I’m confident that Christiane will be an excellent addition to our team.”
Ms. Pendarvis currently serves as Co-CEO of PATTERN Beauty by Tracee Ellis Ross, where she is responsible for all aspects of the business in partnership with the Company’s founder and namesake, actor Tracee Ellis Ross. She previously served as Co-President of Savage X Fenty, where she grew the company significantly, including expanding the brand into new product categories and adding a physical retail channel. Ms. Pendarvis has also served in executive roles with top-tier retail and DTC companies, such as Victoria’s Secret, Aerie, Old Navy, Minted, and FullBeauty Brands.
“Shake Shack is at a significant point in its growth journey, and Christiane’s experience and perspective will be a strong asset to our Board,” said Rob Lynch, CEO of Shake Shack. “She understands how to build brands, connect with consumers and scale with intention, all of which align with our long-term growth plans.”
Ms. Pendarvis currently serves as a Board member for Hootsuite and previously was on the Boards of Hims & Hers and Savage X Fenty. She also serves on the Southern California Public Radio Board of Trustees and the Women of Color Retail Alliance Board. A recognized industry leader, she received Harlem’s Fashion Row’s Corporate Impact Award and the NRF Foundation’s People Shaping Retail’s Future Award in 2025. She was named one of WWD’s Most Inspirational Women Leaders in 2023 and one of its 50 Women in Power in 2022.
“I’m honored to join Shake Shack’s Board of Directors at such an exciting time for the company,” said Ms. Pendarvis. “Shake Shack has earned a unique place in culture by pairing exceptional experiences with a relentless focus on quality, community and hospitality. I’m excited to work alongside the Board and leadership team as they continue to grow the brand, strengthen guest connections, and create long-term value for all stakeholders.”
Ms. Pendarvis earned a bachelor’s degree in economics from Harvard University and an MBA from the Kenan-Flagler Business School at the University of North Carolina.
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