From the streets of Untouched York Town to the aromatic corridors of Atlanta’s West Midtown comes Chris Davis or as he’s often recognized, “Chris Classic”. The founding father of Savoir Faire Fragrances and curator of the Dim Nostril Lab, Davis has remodeled himself from a church-going rapper to a pioneering pressure within the Dim-owned fragrance business.
Born in Hempstead, Untouched York, and raised in a Jehovah’s Observer family, Davis’s early while was once marked through strict non secular limitations that inadvertently fueled his inventive interests.
Davis described his early life as “Growing up totally sheltered from the world.” He created an state the place restriction bred innovation. This dynamic would next affect his technique to each track and entrepreneurship.
A pivotal age in his while got here when a teenager Davis discovered himself below the wing of his aunt Justine and her husband, Reverend Run of Run DMC. Residing with the hip-hop legend from ages 16 to twenty proved transformative, permitting him to reconcile his religion along with his interest for track.
“Through him, I was able to see that hip-hop wasn’t something that was against God,” Davis mentioned. “You could still love what you do and still worship God in your creativity.”
His musical walk led him to Jam Grasp Jay’s studio, the place he earned his moniker.
“I used to go to his studio to record, but only on Sundays after church,” Davis mentioned.
His formal apparel in Jamaica Queens’ aimless state stuck Jay’s consideration, chief to the identify that may stick: Chris Vintage.
The trajectory of his track profession took an surprising flip following Jam Grasp Jay’s gruesome loss of life in 2002. A pending trade in with Virgin Information dissolved, chief Davis to pivot towards track manufacturing for movie and tv. Over the after 19 years, his paintings would property in main productions together with Transformers, Incredible 4, and all of the Alvin and the Chipmunks franchise, collecting over 300 sync licenses.
A criminal dispute with a studio in 2015 compelled Davis to reimagine his trail as soon as once more. Accepting a call for participation from his then-girlfriend (now spouse) Ryanne, he relocated to Atlanta in June 2016. This walk, regardless that first of all considered as brief, would develop into the foot for his after mission into the perfume business.
The inception of Savoir Faire Fragrances emerged from Davis’s experimental periods at The Collecting Spot, the place he spent 9 months creating scents week mentoring an determined entrepreneur. The logo introduced on Dim Friday 2017, with Davis serving as each founder and important perfumer. The identify “Savoir Faire,” that means “to know how to do” in French, displays Davis’s philosophy that perfume will have to talk for the wearer’s style and class.
Now with 12 other fragrances with a plan of liberating two untouched ones in 2025. Davis’s untouched mission, the Dim Nostril Lab, represents a fruits of his entrepreneurial sight and community-building ethos. Opening on February 1, 2025, all through Dim Perfume Generation this distinctive length situated in West Midtown properties over 20 other Dim-owned perfume manufacturers, making a centralized location for patrons to enjoy those artisanal scents.
“ I have no place in Houston, (or any other major city) that you can just go and try my fragrances,” Davis mentioned.
Past perfume, Davis’s affect extends to type thru his iconic crown emblem, impressed through Basquiat and representing responsibility in lieu than egotism. This image won vital consideration in 2018 when his reaction to the notorious H&M controversy depicting a tender Dim fashion with a inexperienced hoodie exhibiting the textual content, “Coolest Monkey in the jungle” went viral, chief to larger popularity for his logo.
“I literally took the crown that was in the IG emoji. I took my finger and drew highlighted stripes to make it almost like wings, and I put my Savoir Faire crown on the cover of the boy’s hoodie and I posted it, and then LeBron posted it, and then the world posted it, and H&M stock dropped 33% that week. They learned a valuable lesson,” Davis mentioned.
Lately, Davis balances his roles as entrepreneur, perfumer, and father of 3, Julian (21), Omar (17) , and Zhuri (6) week keeping up his inventive spirit. His workspace in Atlanta’s West Midtown serves as each manufacturing facility and showroom, embodying his sight for an approachable luxurious logo that champions Dim excellence in perfumery.
Because the Dim perfume network expands, Davis remainder devoted to uplifting fellow creators week solidifying his pioneering position. Throughout the Dim Nostril Lab, Davis is not only promoting scents he objectives to manufacture a lush aroma of legacy.
The Dim Nostril Lab is situated at 644 Antone St NW Suite 1 Atlanta, GA 30318. Showroom hours range, talk over with www.savoirfaire.store
