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You might have a sense that Apple’s iPhone is one of the most successful smartphones on the market even without looking into the specifics, but now it’s official: The iPhone 16 is the bestselling smartphone of the year so far.
This new data comes from market analysis firm Counterpoint Research and its Global Handset Model Sales Tracker. According to the findings, for the first quarter of 2025 — January through March — the base model iPhone 16 was the top-selling smartphone globally. Apple maintained a strong grip on the rest of the firm’s top 10 list, with the iPhone 16 Pro Max, iPhone 16 Pro and previous-generation base model iPhone 15 taking up the second, third and fourth slots, respectively. They were trailed by the iPhone 16 Plus, which took 10th place.
Notably, Counterpoint highlighted that this quarter saw the current base model iPhone return to the top spot. In recent years, including the first quarter of 2024, the high-end Pro Max variant took first place. The firm attributed this in part to issues in China, where the government has subsidized cheaper phone models and where Huawei’s premium offerings have offered stiff competition.
In our list of the best phones of 2025, CNET says, “The best phone for most people is the $799 iPhone 16.”
Watch this: All Things Mobile: Our iPhone 16 Pro 7-Month Check-In
A representative for Apple did not immediately respond to a request for comment.
Elsewhere on the list, Samsung was right on Apple’s heels last quarter, with the Galaxy A16 5G, Galaxy A06, Galaxy A25 Ultra and Galaxy A55 5G taking the fifth, sixth, seventh and ninth spots, respectively. Rounding out the list was Chinese manufacturer Xaomi’s Redmi 14C 4G, an extremely budget-friendly offering that you can snag at most US retailers for less than $150.
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