BIG3 Followers Can Now Watch Video games On VICE Sports activities

by Cedric ‘BIG CED’ Thornton

Might 2, 2025

‘We’re so happy to welcome VICE Sports activities to the BIG3 media lineup,’ mentioned BIG3 President Jeff Kwatinetz

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Beginning June 14, basketball followers can see a number of BIG3 video games on VICE Sports activities, the brand new sports activities vertical by VICE Media, the three-on-three basketball league introduced in a press launch.

“We’re so happy to welcome VICE Sports activities to the BIG3 media lineup,” mentioned BIG3 President Jeff Kwatinetz. “We all know that our content material is totally distinctive in the summertime sports activities market and are lucky to have discovered a accomplice that shares our values and respects our content material technique. Their younger, irreverent, and linked viewership is the proper viewers for us, and we stay up for creating a brand new house for our current followers whereas persevering with to broaden and domesticate new BIG3 fanatics from VICE’s excellent viewership.”

VICE Sports activities will begin by airing two video games June 14 at 6 p.m. ET, after CBS airs the league opener at Allstate Area in Chicago. VICE Sports activities will air 14 video games on eight dates by way of Aug. 9.

CBS Sports activities will produce the BIG3 video games carried by VICE TV.

BIG3 CEO, Ice Dice, additionally introduced that Chris Haynes, the veteran NBA sideline reporter previously with TNT Sports activities, is becoming a member of the league as a sideline reporter.

“We’re more than pleased to welcome Chris to the BIG3 Household,” mentioned Dice. “He’s the most effective within the enterprise; not solely is he beloved by followers and gamers alike, however he additionally has a deep understanding of the US basketball panorama and the proper stability of scorching takes and insightful commentary. We see this as the following step in our ongoing relationship – one which even noticed him make an look on the court docket in our 2022 Celeb Sport.”

Haynes joins Rachel DeMita, who was employed as as courtside commentator for BIG3 final yr.

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