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Black Women for Wellness Launches Fierce Aunties Campaign to Further Reproductive Justice Movement


Additionally, upcoming events include the Auntie Day Dinner Experience on July 28th and the Ask a Fierce Auntie Lounge on August 15th, offering unique opportunities for connection, mentorship, and support.

Janette Robinson Flint, Executive Director of Black Women for Wellness, emphasized the significance of Aunties in this movement, stating, “Black women deserve safe, healthy reproductive care. We know that one way to achieve that type of care is to get Aunties on board. One thing I know for sure is that Black Aunties can move mountains.” 

She further highlighted the rich legacy of civic engagement among Black women and the campaign’s aim to tap into this legacy to drive positive change. “Black women in California come from a long history of active civic engagement. Campaigning and canvassing among Black women date back to the early 1900’s.

This campaign is looking to tap into that rich legacy and encourage all Fierce Anties to join us in the movement. We are working hard to ensure that our community has access to safe equitable reproduction health resources.”

Recent polling highlights the urgency of the Fierce Aunties campaign. According to In Our Own Voice: Black Women’s Reproductive Justice Agenda’s new election poll, reproductive freedom is among a top concern of Black voters. In the wake of the Supreme Court striking down Roe v. Wade, more Black voters than ever are motivated to back pro-choice candidates to advance Reproductive Justice policies.

About 40 percent of Black women of reproductive age express heightened concerns, including safety, mortality risks during pregnancy, potential relocation for better reproductive care access, and uncertainty about their reproductive futures post the Dobbs v. Jackson Women’s Health Organization decision. Additionally, Black voters are six times more likely to support candidates advocating for abortion access over those who oppose it.

Black Women for Wellness invites allies and partners to join the Fierce Aunties Campaign, recognizing that collective effort is essential in building a more just and equitable future. 

For more information about the campaign and upcoming events, including how to get involved and RSVP, please visit bwwla.org/fierceaunties.

About Black Women for Wellness:

Founded in 1997, Black Women for Wellness is a California-based nonprofit organization committed to the health and well-being of Black women and girls. Through education, advocacy, and leadership development, the organization seeks to empower communities and create lasting change in reproductive health, rights, and justice.

For inquiries, please contact:

Arianne Edmonds, Campaign Manager

Black Women for Wellness

[email protected]



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