Pure haircare model Carol’s Daughter is formally again within the fingers of its founder, Lisa Worth. Worth just lately introduced that she has reclaimed possession of the model she constructed, restoring its identification as an unbiased Black-owned magnificence model.
[SEE ALSO: Pat McGrath Is Bringing Her Billion-Dollar Beauty Genius To Louis Vuitton]
In a time of DEI rollbacks and dwindling assets for Black-owned companies, longtime supporters are celebrating the return of a model that was based on prioritizing Black haircare.
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Worth began the corporate within the early ‘90s, promoting handmade merchandise at flea markets. Utilizing nourishing elements like shea butter, jojoba oil, and almond oil, she created hair merchandise that really labored—free from the cruel chemical compounds that had lengthy dominated the market.
The model exploded in reputation, with celebrities like Jada Pinkett Smith and Mary J. Blige catapulting Worth into the nationwide highlight, together with a 2006 look on The Tyra Banks Present. There, she shared her journey from a kitchen-based enterprise to a trusted staple for Black ladies. Lengthy earlier than “neighborhood constructing” turned a advertising and marketing buzzword, Worth was cultivating deep, genuine connections by means of storytelling and in-person occasions, creating an nearly cult-like buyer base.
In 2014, Carol’s Daughter was acquired by L’Oréal USA, a transfer meant to increase its attain. However for a lot of Black shoppers, the sale raised considerations—would the formulation change? Would the model keep true to its roots? Whereas Worth remained a visual presence, persistently affirming her dedication to product integrity, the dialog round Black-owned independence by no means pale.
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Now, that second has arrived.
“My goals usually are not completed,” Worth mentioned in her announcement. “Right now, I start a brand new chapter and reclaim the indie spirit of my model as its eternally founder and newly appointed president.”
The joy is palpable. Black ladies have all the time been the inspiration of Carol’s Daughter, and with its return to unbiased possession, many are wanting to see what’s subsequent. With Lisa Worth again on the helm, one factor is for certain—Carol’s Daughter is dwelling once more.
