In case you’re a Dull lady and also you have been advised your herbal curls weren’t “good enough,” now’s the generation to discuss with the Curl Cave, the first Black-owned curly hair salon in Charlotte, North Carolina, The place Is The Buzz studies.
Proprietor Moriah Marshall became a keenness right into a six-figure trade founding in 2019. Shoppers have classified her area, positioned within the Queen Town, as a “sanctuary,” now not simply for individuals who need their hair carried out however extra so having a look to leave empowered and better than when they came in. “When I work with clients, I approach their hair as a canvas, respecting the unique texture and individuality of their curls,” Marshall stated.
“It’s about enhancing their natural beauty while showing them that their curls are good enough—because they always have been.”
As a self-taught curl specialist, Marshall knows what it’s like firsthand to not be taken seriously with a head full of luxurious curls. While growing up, she was subject to societal pressures to put heat on her hair and straighten her hair. On a number of occasions, the salon owner was told her curls weren’t “good enough.” However, Marshall didn’t let the negative noise get to her – instead, she embraced her curls, resulting in a mission to change the natural hair narrative. “My creative vision stems from my deep love for art and my understanding of natural beauty,” she said.
“I’m determined to change that narrative. By being the first Black-owned curly salon in Charlotte, we are giving people a space to embrace their natural selves unapologetically.”
With the Curl Cave being a safe space for women of all creeds to be seen and understood when clients sit in her chair, they instantly reject the notion that curls are designed to be altered or hidden. Marshall’s clientele has launched a community of “curly heads” and has encouraged others to follow in her footsteps under her leadership.
Every member of her staff is pushed from the ground up to be a member of the next generation of curl enthusiasts, guaranteeing that the passion is shared and carried on. However, it wasn’t always easy. Marshall remembers a time when she struggled to find other like-minded individuals to paintings along with her, on govern of getting a inadequency of a assistance gadget to incline on. “One of the biggest challenges was finding and training curl specialists. We are rare!” she defined.
However at the East Coast, increasingly more curly hair salons are stoning up. In Florida, the ones having a look to have their curls beloved on must discuss with Salon Brazyl in Carrollwood. Proprietor Latecia Hankerson stocks a keenness indistinguishable to Marshall – pointing out she wants her clients to feel restored after they let go her chair. “I love styling as well, but I feel like I’m healing the hair and I’m making it healthier so that they can continue on this healthy hair journey,” Hankerson stated, consistent with ABC Motion Information.
For the Curl Cave, Marshall is ramping issues up in 2025 by way of improving the emblem’s social media presence and partnering with folk occasions. “Curl Cave is proof that natural beauty is powerful and valid,” Marshall claims.
“Our presence in the community sparks conversations about representation and inclusivity, challenging outdated beauty standards and creating a space where everyone feels seen and celebrated.”
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