Elevated and Sophisticated—Here’s How to Dress Like Ashley Olsen

The Olsen twins have now removed themselves from the spotlight—they no longer attend the Met Gala, they don’t do Instagram, and they placed a strict social media ban on The Row’s Paris Fashion Week shows, handing out notebooks and pencils instead. In the ’90s and early 2000s, their marketing strategy was just as multipronged and included constant straight-to-VHS movie releases, appearances, and product launches. They have now retired from public life and don’t even take a final bow at their runway shows.

This air of mystery only increases the fascination surrounding the pair. They are very occasionally sighted outside of The Row HQ on a cigarette break, cloaked in layers of black with their signature black Americanos in hand. This always causes a frenzy on fan accounts such as @olsensanonymous. Mary-Kate and Ashley Olsen are as allergic to passing trends as they are publicity stunts, so they have each honed a personal style that is timeless but has a signature flair. While we no longer get constant photographs of their evolving style, their trend aversion means that their outfits from 10 years ago still feel current today.