Real Estate News & Market Insights:
Key takeaways
- Promote local July events and partners to boost community visibility and engage followers with timely, helpful recommendations.
- Share July market updates and home value graphics to position yourself as a local real estate expert.
- Create interactive July content—polls, quizzes, and hashtag posts like #Fireworks or #VacationVibes—to drive engagement.
It’s the heat of summer, which means social media servers are processing a tsunami of vacation selfies at the moment. How can you make your business stand out from all of the sun-kissed smiling faces? Below are some fresh content ideas to grab your sphere’s attention while they’re leisurely scrolling.
Business and Community Engagement
Promote Local July Events in Your Market
- Surely there’s some kind of parade going on in your area this Independence Day. Promote it!
- Crank up the AC in your listings and share your upcoming open houses with your sphere so they know where to chill.
- Swimming safety is important for people of all ages. Let your sphere know of any free or affordable classes taking place in your area.
- If there’s a music venue with a summer concert series in your city, amplify the schedule to everyone in your sphere.
Spotlight Small Businesses and Community Partners
- As water bills rise this July, tell your followers where they can find expert xeriscapers in your area.
- Is there a vendor in your area that rents shaved ice and margarita machines? If so, your followers will likely want to know about it.
- If fireworks are legal in your city, let your sphere know where to pick up some quality sparklers and other combustibles.
- Who doesn’t love a hot dog in the heat of summer? Highlight some businesses that sling winning wieners.
Post July Market Insights – Why This Season is Great for Buying and Selling
- Help your followers declare their independence from ignorance by kicking off the month with a Market Update from Designs.
- Provide a July Housing Market temperature check with a customized local expert graphic.
- Give your followers a sense of their home’s worth with an eye-catching home value graphic.
Hashtag Holidays and Events
Use Key July Hashtags to Boost Engagement
- Show your love for Old Glory by sharing an American flag pic with #USA!
- Tell your sphere what #freedom means to you.
- Let your followers know you can work AND play by spreading the #VacationVibes.
- Make your sphere’s feed glisten with a #Fireworks pic.
- Add some music to your reels by sharing your #SongoftheSummer.
Incorporate National and Local Events
- Put your patriotism on full display by sharing one of our Designs Fourth of July graphics.
- Visually express yourself on July 17 by participating in World Emoji Day 👍.
- I scream, you scream, we’ll all scream on July 20 for National Ice Cream Day🍦!
- And while you’re savoring your delicious scoops, take a moment to celebrate the anniversary of America’s first moon landing!
- This July 27, show your appreciation for the people who raised you on National Parents’ Day!
Engaging July Content to Attract Buyers and Sellers
Showcase July Curb Appeal Tips
- Highlight patriotic properties that are guaranteed to turn heads during any Independence Day parade.
- Fireworks aren’t the only way to light up your property in the evening. Post some pics of some beautifully lit listings!
- Continuing the fireworks theme, share some homes that emphasize pops of color in their landscaping.
- Pay tribute to energy independence by showcasing listings with solar panels, backup generators, and/or electric car chargers.
Highlight the Best July Listings in Your Area
- We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.
- What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!
- New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.
- Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.
Interactive Social Media Activities to Engage Your Audience
Craft Summer Home Design Polls and Quizzes
- Celebrate Independence Day by asking your followers what makes them proud to be an American.
- Time to answer the age-old Fourth of July cookout conundrum: Hamburgers 🍔or hot dogs🌭?
- You may not be a licensed mental health practitioner, but you can learn a lot about your followers by discovering their favorite ice cream flavors.
- Swimming pool, wrap-around porch, or driveway big enough for a basketball hoop? Which feature is a must for your followers?
Fly High in July
Win your sphere’s attention like an American flag at full mast by showering them with relevant and engaging content. Even if you take a trip or a dip, when it comes to social media, you have to let it rip!
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
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