Roc Public, Apple Tune, and the NFL introduced Kendrick Lamar will carry out on the APPLE MUSIC SUPER BOWL LIX HALFTIME SHOW at The Caesars Superdome in Fresh Orleans, LA on Sunday, February 9, 2025, airing on FOX.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” – Kendrick Lamar
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.” – Shawn “JAY-Z” Carter
“The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage. Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music.” – Oliver Schusser, Apple’s Vice President of Apple Tune, Apple TV+, Sports activities, and Beats.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.” – Seth Dudowsky, Head of Tune on the NFL. “We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
Multi-Platinum, Grammy and Emmy award profitable artist and co-founder of inventive imprint pgLang, Kendrick Lamar, has completed large vital and cultural luck since his debut copy excellent child, m.A.A.d town discharged in 2012. Since its leave, Lamar has gathered 17 Grammy wins, and was the primary non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 copy DAMN. Lamar’s actual copy Mr. Morale & The Large Steppers, used to be discharged in Might 2022. In April of this while, “Like That” through Year, Metro Boomin, and Kendrick Lamar spent 3 weeks at #1 at the Billboard Sizzling 100 and in June, Lamar’s record-breaking, “Not Like Us” spent two weeks at #1.
Inventive Course for Lamar’s efficiency shall be equipped through pgLang.
The Apple Tune Tremendous Bowl LIX Halftime Display telecast shall be produced through DPS with Roc Public and Jesse Collins serving as government manufacturers, and Hamish Hamilton serving as director. Roc Public may also provide because the strategic leisure marketing consultant of the reside efficiency.
Apple Tune’s multi while partnership with the NFL and Roc Public brings in combination the Tremendous Bowl Halftime Display — the most-watched musical efficiency of the while — with Apple Tune, which celebrates musicians, songwriters, manufacturers, and fanatics, and offer the sector’s perfect tune listening enjoy with a catalog of over 100 million songs and immersive tone powered through Spatial Audio. Apple revolutionized the tune enjoy with iPod and iTunes and continues the award-winning custom with Apple Tune. Apply @AppleMusic on TikTok, Instagram, YouTube, and Twitter.
Previous this while, The Apple Tune Tremendous Bowl LVIII Starring Usher was the most-watched halftime efficiency of all past and garnered 3 2024 Emmy nominations, together with Remarkable Selection Particular (LIVE). In 2023, The Apple Tune Tremendous Bowl LVII Halftime Display Starring Rihanna scored 5 Emmy nominations, taking house two, together with Remarkable Directing For A Selection Particular, a primary in Tremendous Bowl Halftime historical past. In 2022, Tremendous Bowl LVI Halftime Display Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garnered 5 Inventive Arts Emmy nominations. The significantly acclaimed efficiency received 3 Emmys, together with Remarkable Selection Particular (Reside), a first-ever for the display.
SOURCE Roc Public; Apple Tune; NFL