As the sweetness trade continues to shift, Black-owned magnificence manufacturers are being pressured to rethink their methods for long-term success. From retail pullbacks and DEI rollbacks to shifting shopper expectations, the street to constructing a sustainable model has by no means been more difficult—or extra needed.
That’s why Sadiaa.com is heading to IBS New York on March 24, 2025, to host a robust dialog on legacy-building and resilience in Black magnificence as a part of the present’s Powerhouse Pavilion activation celebrating Black magnificence entrepreneurs.
“Constructing Legacy Manufacturers: The Way forward for Black-Owned Magnificence Companies” is a must-attend panel for magnificence professionals, entrepreneurs, and model homeowners who wish to not simply survive—however thrive—in at this time’s quickly altering market.
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Moderated by Sadiaa founder Stephenetta (isis) Harmon, this panel will characteristic a few of the trade’s sharpest minds:
- Rodney Barnett – Trichologist & CEO, Improvements Right now
- Corey Huggins – Founder & CEO, Able to Magnificence
- Autumn Yarbrough – Founder & CEO, Nu Commonplace
Collectively, they’ll break down the most important challenges going through Black magnificence companies at this time—together with retail entry, funding, and scaling—and share actual, actionable options for creating manufacturers with lasting impression.
The numbers don’t lie: Black shoppers spent over $10 billion on magnificence final yr, but Black-owned manufacturers nonetheless make up lower than 3% of whole magnificence gross sales. With main retailers scaling again their variety commitments, many manufacturers are dropping shelf house and being pressured to seek out new methods to remain aggressive.
For Huggins, the answer begins with self-reliance and shifting the trade narrative:
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“Whereas systemic inequities are actual, we should additionally take possession of how we navigate and overcome them,” mentioned Huggins. “Which means pooling assets, creating our personal distribution channels, and leveraging our collective energy to set trade requirements. We aren’t ready for permission—we’re creating our personal paths.”
In the meantime, Rodney Barnett sees a significant missed alternative in retail training amongst magnificence professionals. “One of many hardest challenges for a Black producer is securing the correct distribution for its model,” Barnett defined. “Cosmetologists and barbers are the most effective decisions for educating the general public, but they have been by no means correctly taught retail. If professionals generate six figures in providers, they need to additionally generate six figures in retail. That will protect the Black model.”
After which there’s the sustainability issue. Autumn Yarbrough believes eco-conscious magnificence isn’t only a pattern—it’s the important thing to long-term model progress.
“Constructing sustainable Black-owned magnificence manufacturers is crucial as a result of it locations us on the forefront of environmental stewardship and financial empowerment,” says Yarbrough. “By prioritizing waste discount, we’re not simply slicing prices; we’re fueling innovation that straight advantages our communities.”
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With each new headline about retail variety cutbacks and model fairness challenges, the dialog about the place Black shoppers spend their {dollars} grows louder. Whereas many have pushed for boycotts in response to those shifts, Harmon believes the main focus needs to be on actively supporting the companies and areas that really worth Black shoppers.
“Boycotting isn’t the reply to making sure our magnificence manufacturers thrive,” she mentioned. “What’s extra necessary is that we’re investing in options that make us really feel seen, heard, and revered. We have to be intentional about supporting the manufacturers, retailers, and platforms which might be actually invested in us—not simply when it’s stylish, however in a means that ensures we have now lasting impression and possession on this trade.”
Sadiaa Black Magnificence Information has all the time been dedicated to creating house for Black magnificence manufacturers to entry assets, amplify their voices, and have a good time their experiences. Which means not simply calling out the issues however serving to construct options that empower magnificence professionals, entrepreneurs, and shoppers alike.
Be a part of the Dialog at IBS New York
- When: March 24, 2025 | 2 PM
- The place: IBS New York, Jacob Javits Heart, NYC
In case you’re severe about constructing a Black-owned magnificence model that lasts, that is the dialog you might want to be in.
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Will we see you at IBS NYC? Tell us within the feedback or tag us on social @SadiaaBeauty!
For extra particulars, go to ibsnewyork.com.