Dive Temporary:
- Spindrift, greatest recognized for its seltzer made with recent squeezed fruit juice, is leaping into better-for-you soda with the launch of Spindrift Soda.
- The drinks don’t include “superfluous elements and sweetener programs,” akin to prebiotics, stevia or added sugar, Spindrift mentioned within the press launch. The sodas include 20% fruit juice that’s not from focus and fewer than 8 grams of naturally occurring sugar.
- The corporate is pitching the road as a clean-label different to rival sodas akin to Poppi and Olipop. The road contains 5 flavors: Harmony Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake.
Dive Perception:
Spindrift Soda is just not the corporate’s first foray into the soda class. At its inception 15 years in the past, the model launched citrus-based sodas in flavors akin to Grapefruit and Orange Mango. It was discontinued in 2017 amid the rising reputation of seltzer drinks.
Rather a lot has modified since then. In the present day, better-for-you sodas touting intestine health-focused elements are booming. Spindrift, which positions itself as a much less synthetic seltzer, is taking a unique method than most manufacturers within the fledgling useful soda class.
The corporate’s choice to eschew prebiotics — which proponents say enhance the intestine microbiome — could possibly be the product’s key differentiator on cabinets.
Spindrift’s founder Invoice Creelman mentioned in an announcement the corporate sought to take its method of making drinks made with actual drinks to its “most excessive.”
“Spindrift SODA is our most bold product up to now. There’s practically 3/4 of an orange in each can of Orange Cream Float! For the primary time, Drifters can get pleasure from daring soda taste with out compromising on elements,” mentioned Creelman.
Spindrift Soda is obtainable on the corporate’s web site and Amazon earlier than it debuts in retail shops later this 12 months.
As Poppi and Olipop have gained reputation in recent times with their prebiotic options to conventional soda, corporations throughout the beverage trade are aiming to duplicate their success.
This month, soda large Coca-Cola entered the pattern class with Merely Pop. In 2024, kombucha maker Well being-Ade launched SunSip, a line of prebiotic sodas. Jones Soda launched Pop Jones, which comprises fiber and options 30 energy per can in 5 flavors final fall.
The useful drinks market is projected to be greater than $350 million by 2030, growing at a compound annual progress fee of seven.1%, based on Grand View Analysis. On the identical time, Spindrift’s major beverage class, seltzer, has seen gross sales hunch in recent times.
Glowing water volumes declined 4.9% and three% in 2022 and 2023, respectively, based on a report final 12 months revealed by the Beverage Advertising Company.
Spindrift, which debuted 15 years in the past, is betting the rise in customers seeking to restrict their sugar consumption will assist gross sales of seltzer and soda.
Final month, non-public fairness agency Gryphon Buyers purchased a majority stake within the firm and former Boston Beer head Dave Burwick was named CEO. The corporate additionally has a foot within the alcohol class with Spindrift Spiked onerous seltzer, which debuted in 2021.