Aging Well: News & Insights for Seniors and Caregivers
- Samantha Loy expanded into Charlotte and Lake Norman, acquiring established Winston-Salem and Concord territories.
- Loy now oversees locations serving Burlington, Greensboro, Chapel Hill-Durham, Winston-Salem, Concord, and Greater Charlotte.
- Samantha Loy leads a team of over 500 employees delivering personalized, in-home care solutions across expanded territories.
- She doubled revenue in five years and earned honors including The Business Journal 40 Under 40 and Franchisee of the Year.
- Loy helped more than 100 veterans access essential care services via the Veterans Administration and local programs.
Multi-Unit Owner Now Serves Communities Across the Triad, the Triangle and the Piedmont
ROCKLIN, Calif. (April 29, 2026) — Always Best Care Senior Services, a leading provider of non-medical in-home senior care and assisted living referral services, announces a significant expansion by franchisee Samantha Loy, who has broadened her operations across North Carolina through both market growth and the acquisition of additional territories.
Loy has expanded into the Charlotte and Lake Norman markets while also acquiring ownership of established Always Best Care locations in Winston-Salem and Concord, previously operated by her mother. This strategic move strengthens continuity of care for existing clients and caregivers while extending Loy’s leadership across key regions in the state.
With this expansion, Loy now oversees a growing network of locations serving Burlington, Greensboro, Chapel Hill-Durham, Winston-Salem, Concord, and Greater Charlotte, further positioning her as one of the brand’s leading multi-unit franchise owners.
This growth builds on Loy’s continued success across North Carolina, where she leads a team of more than 500 employees delivering personalized care solutions designed to help seniors age safely and comfortably at home.
Proven Leadership Driving Growth and Continuity of Care
Loy’s journey in senior care began in her teens when she interned at an Always Best Care franchise owned by her mother. At the age of 29, she stepped into a leadership role within the business, building a strong foundation in both operations and compassionate care delivery.
Her recent acquisition of the Winston-Salem and Concord territories represents a natural next step, bringing those established locations under her leadership to ensure a seamless transition for clients, families, and caregivers who already rely on Always Best Care services.
“Expanding our operations while maintaining continuity of care was incredibly important to me,” said Loy. “These communities have trusted Always Best Care for years, and we’re committed to supporting our existing clients and caregivers while continuing to grow and serve even more families across North Carolina.”
Since launching her own Always Best Care franchise, Loy has doubled revenue over the past five years while steadily expanding her geographic reach across multiple markets.
In recognition of her leadership and impact, Loy was recently named to The Business Journal’s 2026 Class of 40 Under 40 and is the youngest recipient of Always Best Care’s Franchisee of the Year award.
Beyond business growth, Loy has demonstrated a deep commitment to her community, helping more than 100 veterans access essential care services through the Veterans Administration and other local programs.
Meeting Growing Demand for Senior Care Across North Carolina
North Carolina is experiencing a significant shift in its population. Residents aged 65 and older are projected to reach 2.8 million by 2042, and by 2031, older adults will outnumber children under 18. This demographic trend is driving increased demand for reliable, in-home care services across both urban and suburban communities.
Loy’s expanded territory allows Always Best Care to meet that need at a larger scale while maintaining a localized, relationship-driven approach to care.
“We’re seeing more families looking for flexible care options that allow their loved ones to remain at home,” Loy added. “By expanding into Charlotte and bringing together these established territories in Concord and Winston Salem, we’re able to provide consistent, high-quality care across a much broader region.”
Senior Care Services Available Across Expanded Territories
Across all locations, Always Best Care offers a comprehensive range of services, including:
- Non-medical in-home personal care
- Assistance with bathing, dressing, and grooming
- Mobility support and fall prevention
- Medication reminders
- Transportation to appointments and errands
- Light housekeeping, laundry, and meal preparation
- Companionship and social engagement
- Dementia and Alzheimer’s care
- Respite care for family caregivers
- Post-hospitalization and transitional care
- Skilled home health services
- Senior living and assisted living referral services
“Franchisees like Samantha Loy exemplify the strength of the Always Best Care system,” said Jake Brown, President and CEO of Always Best Care. “Her ability to scale thoughtfully, through both expansion and acquisition, while maintaining a strong commitment to clients and caregivers is exactly what drives long-term success in this industry. We’re proud to support her continued growth across the great state of North Carolina.”
About Always Best Care
Founded in 1996, Always Best Care Senior Services is based on the belief that having the right people for the right level of care means peace of mind for the client and family. Always Best Care has been assisting seniors with a wide range of conditions and personal needs for over 30 years and currently provides thousands of hours of care every year. Franchise opportunities are available to individuals interested in leveraging the company’s clear strategy and proven track record for delivering affordable, dependable service to seniors in their local areas.
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