Back-to-School Essentials for Fashion Parents

As we enter Labor Day Weekend, the sun is setting on summer, and it’s time to get kids back into the classroom. The shopping lists are long, with items ranging from Clorox wipes to bento boxes. We know you’ve got pencils covered, so we’re here to provide you with a few additional items your kids may need (and want) as they prepare to meet their new teachers and friends. Below, you’ll find our roundup of cool sneakers from Adidas, sweet Jellycat characters, under-$40 outfits from Old Navy, and all the colorful essentials Target has to offer—friendship bracelets included. Not only will your kids feel confident in their new outfits, but you’ll feel prepared for the big day. Keep scrolling to shop our succinct guide made with parents in mind.

If there’s one thing kids seem to outgrow more quickly than we can keep up with, it’s shoes. Adidas‘s styles have been trending among the fashion set, so it’s only natural that we include our children in the mix. Shop our favorite styles and a few apparel options below.

In this house, Jellycats are a back-to-school essential. This brand has the sweetest collection of backpacks, totes, pouches, and charms that make perfect back-to-school gifts. Nothing says “happy first day” like a new friend to take with them and introduce to the class.

As much as we’d love to send our kids to school in white linen shift dresses with red ballet flats and raffia bucket hats, we know that ensemble wouldn’t last a day on the playground. Below, you’ll find much better options from Old Navy, with price points under $40. It’s a win for everyone.

This last section is the practical but fun category. The everyday essentials—backpacks, lunch supplies, and water bottles—have gotten a cute makeover over at Target. We love that these pieces are youthful and practical for everyday use. Plus, we had to throw in a few friendship bracelets to pass out on the first day of school, Taylor Swift style.