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- Y2K and retro revival with bold graphics return as dominant activewear aesthetics for 2026.
- Community over content: real-world belonging and collective movement experiences prioritized, says Jason Daniel.
- Recovery prioritized; gear designed for real movement and recovery, moving away from aesthetic-first "fit-check" culture, driven by LSKD's design focus.
Activewear is constantly evolving. From whimsical balletcore lüks, to flattering butt-lifting leggings, it can be hard to predict the next iteration of cool-girl gymwear. But for those who like to stay one step ahead, your best bet would be turning to the people behind some of the trendiest brands in activewear right now, like LSKD’s Jason Daniel.
If you haven’t heard of LSKD, odds are have seen it around your run club, yoga studio, or heated Pilates class. The colors are bold, the styles are uniquely flattering, and social media can’t seem to get enough. With a dedicated fan base and a steady stream of new launches, we decided to ask Daniel what he sees coming down the activewear pipeline. (But for all the new trends he’s anticipating, there’s also a few fitness fads Daniel is ready for us to leave behind.)
According to Daniel, good activewear should be fun and functional above all else; just because it looks good in a flat-lay or a mirror selfie, doesn’t actually mean it’s a cute set you’ll reach for over and over again — and isn’t that the ultimate goal?
Ahead, we dug into the rest of Daniel’s trend forecast, informed by his real-life insights as a founder. From the return of Y2K and retro designs to an increase in bold graphics, here’s what he’s most excited to see in the activewear space — and what he thinks we should move on from.
Popsugar: Are there any returning trends you’re excited about?
Jason Daniel: The Y2K and retro revival feels very LSKD to me. We’ve always been loud with color . . . and now that bold graphics are a “trend,” we show up.
PS: What major trends are you anticipating in the fitness space?
JD: Community over content. What I’m seeing now is a real hunger for belonging. People want to show up IRL and do something collectively that makes them feel good.
PS: Do you have any hot takes on 2026 fitness trends?
JD: Recovery has found its place at the top. Our team are athletes in their own way and have found the importance of recovery as part of their daily routines. Rest, mobility, sleep — these are now mandatory to the performance equation . . . from a product perspective, that’s why our design team has invested so much in fabrics and construction that actually support how the body moves and recovers — not just how it looks in a flat-lay.
PS: When it comes to fitness trends, is there anything you think we need to leave behind?
JD: Aesthetic-first fitness culture. The idea that you work out to look a certain way, and the gear is only meant for a “fit check.” Movement should be about how you feel, what you can do to be better . . . what you put on your body should mean something. I’d love to see the industry move toward gear that’s built for real people doing real things, not just pieces engineered for a mirror selfie.
Chandler Plante (she/her) is a social producer and staff writer for the Health & Fitness team at Popsugar. She has over five years of industry experience, previously working as an editorial assistant for People magazine, a social media manager for Millie magazine, and a contributor for Bustle Digital Group. She has a degree in magazine journalism from Syracuse University and is based in Los Angeles.
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