It was so good, we thought it might be even higher if we did it twice. Final month, nationwide retailer JCPenney selected Black Women Smile, for the second 12 months in a row, to accomplice on their Black Historical past Month assortment ‘Hope & Marvel.’ Black Women Smile will obtain 100% of the web proceeds to boost and increase the sources and companies offered by the group to younger Black Girls and Women.
“Hope & Marvel celebrates variety and showcases a spread of attire and equipment for your complete household. This model continues to construct on our ongoing dedication to inclusivity and appreciation for our various prospects and associates,” mentioned Michelle Wlazlo, JCPenney’s chief merchandising officer.
BGS Founder and Government Director Lauren Carson is worked up in regards to the continued partnership.
“Black Women Smile is extraordinarily excited to accomplice with JCPenney for the second 12 months to rejoice Black Historical past Month. Our continued collaborative partnership helps BGS to increase our programming and initiatives targeted on uplifting and empowering the psychological well being and well-being of Black ladies and ladies. We really admire the continued assist and encouragement from JCPenney’s workforce and neighborhood by the dedication to honoring and celebrating Black historical past and wellness,” acknowledged Carson.
After final 12 months’s assortment launch, JCPenney donated $100,000 for BGS activations and applications just like the Charlyne McFarland Remedy Help Program, named in honor of Carson’s grandmother, who was devoted to offering social companies to probably the most weak and under-served communities.
This 12 months, BGS plans to increase its program choices to much more individuals as we proceed to supply all programming and actions freed from cost.
You possibly can assist Black Women Smile in different methods:
