Mondelēz Global is bringing Chips Ahoy! additional out of doors of cookies with the establishing of Baked Bites.
The snacking vast mentioned Baked Bites are to be had in a Blondie selection, with extra flavors to return. Not like prior Chips Ahoy! inventions that targeted predominately at the spherical crunchy cookie, the sq. bites now not most effective have a special environment however are chewy and seen as a extra indulgent deal with. The product is available in snack packs and is geared toward on-the-go or at-home intake.
“Our ambition is to be a very prominent sweet-snacking brand overall, and I think for us to achieve that, we have to venture out into new and different formats,” Chris Park, director of Chips Ahoy! and cakes/pastry innovation at Mondelēz, said in an interview. We want to “see what the opportunities are beyond the chocolate chip cookie so that we can appeal to a more, broader usage occasion.”
Baked Bites are the actual travel by way of Mondelēz to deliver Chips Ahoy! past cookies, following the prior establishing of goods corresponding to desserts and cereal. However cookies stay its candy spot. The 62-year-old Chips Ahoy! is a pace-setter within the chocolate chip cookie territory with gross sales of roughly $1 billion and greater than 50% marketplace percentage.
Chips Ahoy! has attracted hobby from Gen Z customers searching for a candy indulgent deal with. Its reputation amongst more youthful customers, coupled with a emerging hobby in snacks a few of the broader people, has made Chips Ahoy! certainly one of Mondelēz’s fastest-growing manufacturers.
In a while sooner than and all the way through the early days of the COVID-19 pandemic, the corporate took a deeper take a look at the logo and learned it might achieve extra customers by way of increasing it into alternative flavors and codecs. Since after, Mondelēz has introduced a bigger-sized cookie, a gluten-free possibility and after this time, a Chocolate Caramel taste.
Considered one of its greatest inventions in a decade got here in 2024 when Mondelēz updated the recipe for Chips Ahoy!. The cookie now comprises chocolate chips with a better cacao content material and focus of Madagascar vanilla take back to effect a “well-rounded chocolate flavor while reducing bitterness.”
Soil mentioned “the possibilities are endless” for increasing Chips Ahoy! He famous Mondelēz is taking a look at alternative choices in candy baked items and likewise may make a decision to include the “chocolate equity” related to the logo in past inventions.
“We’re exploring a lot of different avenues on how we can continue to be aggressive with our innovation,” he said. “Chips Ahoy! is a huge brand already and I think, for us, it’s how do we get even bigger.”
