Food & Beverage News: Insights, Safety, and Dining Trends
- Moscato Frizzante success: launched late 2025, earned a 90-point rating from The Tasting Panel.
- Aromas of Rainier cherry, raspberry, strawberry, violets, hibiscus; palate of blackberry, rose petals, dark chocolate-covered blueberries, lifted by gentle effervescence.
- Created for the New Majority of wine drinkers, with Black and Hispanic women driving the next wave of U.S. category growth.
- Hilary Butler says the wine delivers "flavor first, real quality, and true representation" that mirrors culture and modern celebration.
- Sweet Red Frizzante 750ml (SRP $15) available on the brand site and rolling out to Albertsons, Vons, Pavilions, select Total Wine & More.
McBride Sisters Wine Company announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand—an expressive, lightly effervescent red wine designed to deliver bold flavor, authentic representation, and everyday celebration.
Building on the success of the brand’s Moscato Frizzante, which launched in late 2025 and earned a 90-point rating from The Tasting Panel, Sweet Red Frizzante introduces a vibrant new expression to the portfolio—adding sweetness, style, and unmistakable energy to the portfolio.
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What It Tastes Like
Sweet Red Frizzante opens with inviting aromas of red fruits and florals, including Rainier cherry, raspberry, strawberry, violets, and hibiscus. On the palate, fresh blackberry, rose petals, and dark chocolate-covered blueberries are lifted by gentle effervescence, delivering a balanced finish that is both indulgent and refreshing.
Created for the “New Majority” of Wine Drinkers
Women are the driving force of the U.S. wine category, and the industry’s next wave of growth will be fueled by Black and Hispanic women as the legal-drinking-age population becomes increasingly multicultural.
“We believe the future of wine depends on creating what the New Majority deserves—flavor profiles they want, made with the quality and integrity they’ve never received from traditional wine companies,” states Hilary Butler, vice president of marketing for McBride Sisters Wine Company.
“Sweet Red Frizzante answers that gap by delivering flavor first, real quality, and true representation—wine that mirrors culture, identity, and modern celebration without compromise.”
Sweet Red Frizzante (750ml, SRP $15) is now on the brand’s website, and is now rolling out nationally, including distribution at Albertsons, Vons, Pavilions, and select Total Wine & More locations, with additional retailers to follow.
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