All the Coolest Things We Saw On the Floor

San Diego Comic-Con is upon us, and, as always, it’s instantly overwhelming. The second you get onto the convention center show floor, you’re smacked in the face by not just a wave of humanity but a monsoon of awesome stuff. Almost anything you can imagine in the world of pop culture is represented, either for sale or on display. And after a frantic two hours running up and down the aisle, looking for anything that stands out, we came up with this.

What follows are about two dozen of the things we saw on the show floor at Comic-Con that stopped us in our tracks. Maybe it’s because they were simply too big to ignore. Others are because we hadn’t seen them before. And others, well, are just really freaking cool. But, below, check out all of the coolest things we saw on the floor at Comic-Con 2025.

The first batch of images is centered on things that are large and in charge. Some of these are available for purchase, like the Vader and Devastator from Premium Collectibles, and others are just there for you to take photos with, like the Jaws and Voltron. But all together, these are undeniable.

Next up, we have costumes and props. Two of these, the Masters of the Universe pieces, are so cool we’re going to do more on those in another article. But they’re just a taste of what we found on display. For example, at the Star Wars booth, there are maquettes used in all of their animated shows, as well as the actual prosthetic used to bring one of those characters, Cad Bane, to life.

There are too many incredible toys on display at Comic-Con. In fact, there are so many, we’ll do many more articles this week on them. But we had to call out a few, both from the NECA booth and Enesco Studios.

Finally, not everything can be categorized. Here are three pieces of just randomness that we loved. One, our first U.S. look at Maul: Shadow Lord from the Star Wars booth, an amazing Action Comics #1 photo op from the DC booth, and one of the convention’s most sought-after collectibles, a Tron: Ares album, courtesy of friend of the site, Jon Chang.

Which of these stands out to you? What big things did we miss? Let us know below.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.