Food & Beverage News: Insights, Safety, and Dining Trends
- J.M. Smucker will remove FD&C colours from sugar-free fruit spreads, ice cream toppings and Hostess products by end of 2027.
- J.M. Smucker says the majority of its consumer foods already lack FD&C colours; schools aim removal with partners by the 2026/2027 school year.
- Nestlé plans removal by mid-2026; Conagra Brands by year-end; Kraft Heinz by end 2027; General Mills targets early next year.
JM Smucker has become the latest major manufacturer to pledge to eliminate artificial colours from its consumer food products in the US.
The additives will be removed “by the end of calendar year 2027”, JM Smucker said in a statement yesterday (26 June).
The changes will affect its sugar-free fruit spreads, ice cream toppings and products within its Hostess brand portfolio.
The group which acquired sweet snacks group Hostess Brands in a $5.6bn deal two years ago, said the “majority” of its consumer foods are already free of FD&C colours.
Most products supplied to primary and secondary schools also lack these additives, according to JM Smucker.
The company is working with distribution partners to eliminate products with colour additives from these schools by the “2026/2027 school year”.
John Brase, JM Smucker’s president and COO, said the company’s “teams are working diligently on reformulation planning while evaluating supply considerations”.
Its latest move comes on the heels of similar commitments by Nestlé and Conagra Brands.
Nestlé plans to remove colour additives from its food and drink products “by mid-2026”, while Conagra Brands aims to eliminate artificial colours from its frozen goods by year-end.
Earlier this month, Kraft Heinz announced plans to phase out synthetic dyes across its portfolio by the end of 2027. General Mills also committed to removing artificial colours from products like cereals and snacks, targeting completion by early next year.
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