Local Headlines & Updates:
- Genesis Gives continues funding STEAM education, partnering since 2022 to expand access for under-resourced youth.
- Genesis and Genesis Inspiration Foundation jointly funded arts and STEAM programs at Frank Callen Boys and Girls Club.
- STEAM workshops teach product planning, mobility concepts, and clean-energy careers, led with Child Creativity Lab.
- Programs emphasize hands-on design using upcycled materials to build creativity and problem-solving skills.
- Genesis frames CSR around performance, design, and community impact—donating over $2 million since inception to support youth programs.
September 27, 2025 – Genesis and Genesis Inspiration Foundation recently contributed $40,000 to the Frank Callen Boys and Girls Club in Savannah to support its science, technology, engineering, arts, and mathematics (STEAM) education initiatives for youth in the community.
Additionally, Genesis hosted a STEAM workshop from Child Creativity Lab at May River High School in Bluffton.
The area is home to Hyundai Motor Group Metaplant America (HMGMA), Hyundai Motor Group’s first dedicated electric vehicle mass-production plant, located in Bryan County, Georgia.
“At Genesis, we are passionate about investing in the future generation of leaders and innovators,” said Brandon Ramirez, director, corporate social responsibility, Genesis Motor America. We’re proud to continue our partnership with the Frank Callen Boys and Girls Club and host STEAM workshops in our HMGMA community. All children deserve access to thought-provoking STEAM educational experiences that open new horizons towards potential career paths.
Genesis partnered with the Frank Callen Boys and Girls Club in 2022 to expand opportunities for STEAM education to children in Savannah. The STEAM programs at Frank Callen empower members to brainstorm and create new solutions to real-world challenges, helping develop critical thinking and problem-solving skills. This partnership comes from Genesis Gives, the corporate social responsibility initiative of Genesis Motor America that is committed to developing the future generation through supporting STEAM education.
Genesis Inspiration Foundation has also partnered with the Frank Callen Boys and Girls Club since 2023 to support its youth arts education programs. Frank Callen offers a multitude of arts programs for its members, including the “Music is Magic” production program as well as film production classes. Genesis Inspiration Foundation is focused on supporting education through the arts, as art is shown to have many benefits for children, including building creativity and improving academic performance.
“This generous contribution from Genesis and the Genesis Inspiration Foundation is a game-changer for our organization and the young people we serve,” said Mark Lindsay, CEO, Frank Callen Boys and Girls Club. “Their continued support not only expands access to vital STEAM education but also inspires our kids to dream bigger and believe in their potential to shape the future.”
Genesis also hosted a STEAM workshop at May River High School in Bluffton near HMGMA. In partnership with Child Creativity Lab, the workshop introduces students to the Genesis product planning process followed by a look at the GV60 SUV. Students also had the opportunity to design and create their own future mobility concept using upcycled materials. Through this program, students gain a better understanding of mobility and clean energy in the automotive industry, as well as different types of career paths.
Genesis Gives is a corporate social responsibility initiative from Genesis Motor America. Expanding on the brand’s commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under resourced communities. Since 2022, Genesis has donated over $2 million to support communities across the country. For more information, visit www.GenesisGives.com.
Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “Son-nim”, or honored guests.
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