SocialMediaCon: Keller Williams’ Groundbreaking Conference for Social Media Education and Training

The TL;DR: SocialMediaCon, Keller Williams’ first-ever social media conference for real estate professionals, takes place Sunday, February 22, in Atlanta, Georgia, and live online. Co-hosted by Gary Keller, Jason Abrams, and Ryan Leak, the event is open to all real estate professionals and features renowned speakers and social media experts Gary Vaynerchuk, Donald Miller, Chelsea Peitz, and Giselle Ugarte. The conference offers a comprehensive approach to social media, covering mindset, messaging, systems, on-camera confidence, and the role of AI in building a strong business and brand.

As a real estate agent, online visibility is crucial for attracting clients, building trust, and showcasing your expertise. Showing up on social channels with consistency strengthens your brand and creates a launchpad for leads, referrals, and overall business growth.

But knowing you should be showing up on social is different than actually doing it. And whether you’re a recognized influencer or you’re new to the social scene, the dynamic nature of social media means there’s a constant need to stay informed about the social strategies that make the most of your time and energy. Algorithms shift. Platforms evolve. Attention gets harder to earn. That’s why Keller Williams put social media front and center at Family Reunion 2026. 

This February, SocialMediaCon opens the first full day of FR26 in Atlanta, Georgia. Co-hosted by KW founder Gary Keller and executive coach Ryan Leak, the event marks KW’s first-ever conference focused on social media. SocialMediaCon features the leading voice on attention, culture, and modern brand building, Gary Vaynerchuk, StoryBrand AI founder Donald Miller, content and strategy expert Chelsea Peitz, and executive performance coach and leadership advisor Giselle Ugarte.

While many KW-hosted events are exclusive to KW® agents, SocialMediaCon is open to all real estate professionals, everywhere. The event gets underway on Sunday, Feb. 22, at 7:45 a.m. ET. In-person admission is included in an FR26 General Admission Pass, while live, online access is available as part of the FR26 Digital Experience.

Learn the Secrets, Strategies, and Systems Used by Top Creators

Alongside Gary Keller, KWRI Head of Industry and Learning Jason Abrams was one of the masterminds behind SocialMediaCon. When asked why he and Gary turned their attention to social media, and why now, Jason said the answer is simple: If you’re building a real estate business, social media isn’t optional anymore; it’s foundational to trust, visibility, and relevance.

But, Jason says, there’s a serious problem when it comes to social media education. Most available training focuses on singular trends and content tips for specific platforms, rather than comprehensive strategies for long-term success.

SocialMediaCon was created to solve that problem. Unlike other one-off training events, SMC offers a comprehensive approach, covering mindset, messaging, and systems, in addition to current tools that work across platforms.

“This isn’t platform-specific training,” Jason says. “It’s behavioral, psychological, and strategic — designed to last beyond the next algorithm update.”

SocialMediaCon Speakers: Leaders Shaping Social Media and Branding

Joy Powell, KW’s manager of industry and learning, says the selection of speakers for SocialMediaCon was highly intentional. While the speakers are well known (Gary Vee has more than 45 million followers across social media channels), they weren’t chosen just for their renown. Instead, they were selected for the way their expertise ladders together. Each speaker offers a distinct and complementary point of focus, addressing culture and attention, trust and leadership, content systems, on-camera confidence, and clarity in brand messaging.

“There’s no overlap. No fluff. Every session has its place,” Joy explains.

No one knows social media better than SocialMediaCon headliner Gary Vaynerchuk. A serial entrepreneur, CEO of VaynerMedia, and a New York Times bestselling author, Gary is considered one of the leading global minds on what’s next in culture, business, and the internet.

In Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing, Gary says the fastest-growing businesses and brands master the art of storytelling and shift their strategies according to the platform where audiences spend most of their time. The key to success is in winning people’s attention by providing content of real value over time.

At SocialMediaCon, Gary will drill down on the “attention economy” and why most people misunderstand the meaning of “content.” He’ll cover what agents have to do to stay relevant over the next decade, not just the next year, and build a brand that earns people’s trust. With his signature frank style, Gary’s main stage session is designed to help you reset how you think about social media as a whole.

Donald Miller: Clear Messaging That Cuts Through the Noise

If the key to winning people’s attention is great storytelling, then you have to know how to tell a great story. And a great story, says Donald Miller, starts with clarity.

The CEO of StoryBrand and StoryBrand AI, and the author of ten books, including Building a StoryBrand 2.0, Marketing Made Simple, and How to Grow Your Small Business, Donald Miller says that if your message is confusing, customers (and followers) will find it easy to ignore you. By contrast, messaging that helps your audience clearly understand what you can do for them, builds an emotional connection, and offers a clear call to action gives you a competitive advantage.

Using his powerful StoryBrand methodology, Donald will share how to simplify your message, position your audience as the hero, and create effective content that supports business and brand growth.

Chelsea Peitz: Systems for Sustainable Content That Converts

While Donald Miller can help you clarify what to say, Chelsea Peitz can help you get comfortable doing it.

Author of What to Post: How to Create Engaging Social Media Content That Builds Your Brand and Gets Results (for Real Estate), Chelsea is an authority in social media marketing for real estate, the mortgage industry, and title insurance. She’s twice been recognized by Inman for her expertise in creating screen-to-screen connection.

Chelsea’s superpower lies in teaching real estate agents how to show up online as the same person they are offline, with a specific focus on video content.

At SocialMediaCon, she’ll share how to build a repeatable content framework and a planning model that prevents burnout. You’ll leave knowing what to post, why it works, and how to stay consistent to build credibility and convert your followers into clients. 

Giselle Ugarte: On-Camera Confidence & Showing Up When It Matters

If you’ve ever hesitated to hit record, speak up, or put yourself out there because you didn’t feel ready, Giselle Ugarte’s SocialMediaCon session is for you.

Giselle challenges leaders to rethink visibility altogether. Her approach isn’t about hacks, trends, or becoming an influencer. It’s about learning how to show up clearly and confidently when the pressure is on — on camera, in presentations, and in the conversations that matter most. Using science-backed performance coaching techniques, Giselle shares how to stop overthinking, start before you feel ready, and build confidence through action, not perfection.

With a career spanning two decades of television, live production, and executive leadership, Giselle understands what it’s like to start from zero — and how to show up, experiment, and build when it feels like all eyes are on you. 

In this SocialMediaCon session, you’ll learn how to communicate clearly under pressure, use video and visibility as leadership tools, and earn trust and authority by showing up exactly as yourself — online and especially off. 

AI-Supported Social Media Marketing

In this era, you can’t have a conversation about social media without also talking about AI. While the tools change with each passing day, SocialMediaCon will cover how to maintain your authenticity while leveraging AI to eliminate busywork and burnout.

In addition to using AI to generate concepts and copy, you’ll learn strategies and tools for repurposing content across platforms, speeding up workflows, and reducing friction so you can create with clarity and consistency.

Join SocialMediaCon on Sunday, February 22

From agents to team leaders and coaches to brokers, SocialMediaCon is for real estate professionals in every role and at every level. Register to attend FR26 in Atlanta, Georgia, or join in for the FR26 Digital Experience, live online, starting at 7:45 a.m. ET.