10 Best Black-Owned Beauty Brands at Ulta That Work for Natural Hair + Skin

10 Best Black-Owned Beauty Brands at Ulta That Work for Natural Hair + Skin

By Danielle Cox for CurlyNikki.com

I’ll never forget the first time I walked into Ulta with a mission: find products that actually worked for me. Not just for curls in theory, or dry skin in general, but for this hair, this skin, this undertone. And right there, next to the big brand displays and limited edition palettes, I saw it. A whole section labeled Black-Owned & Founded. Not a side shelf. Not a footnote. A full-on, well-lit, celebration of Black beauty.

And that matters. Because we’ve spent years having to make products work for us instead of being made with us in mind. That shelf was a whole shift.

So if you’re scrolling Ulta wondering which Black-owned beauty brands are worth the coin, here’s the list.  These brands deliver on moisture, glow, definition, protection, and style.

Here are 10 of the best Black-owned beauty brands at Ulta, for natural hair, glowing skin, and the soft life we deserve.

1. CurlMix

Best for: Clean ingredients, wash & go routines, definition without buildup
Try: CurlMix Pure Flaxseed Gel – Lavender

CurlMix is the Black-owned brand that should be on everyone’s radar. Founded by Kim and Tim Lewis, this Chicago-based company started with DIY kits and evolved into a powerhouse for curly hair. Their flaxseed gel is one of the cleanest styling products on the market—no sulfates, no parabens, no drama.

If you want that juicy, soft hold without crunch or flakes, this is it. Especially great for 3A to 4B textures looking for a wash & go that actually lasts past day one. Bonus: it smells like peace.

2. Bread Beauty Supply

Best for: Gentle cleansing, low-maintenance hair routines
Try: Hair-Wash Gentle Milky Hair Cleanser

Bread is for the girlies who want soft hair and a soft life. Their milky cleanser doesn’t strip, doesn’t foam like crazy, and doesn’t leave your curls confused. It smells like vacation and feels like a hug for your hair.

3. Pattern Beauty by Tracee Ellis Ross

Best for: Hydration, slip, and defining curl patterns
Try: Leave-In Conditioner

Tracee gave us volume, grace, and now moisture. The Leave-In Conditioner is creamy enough to soften without buildup. It’s a staple under gels, on twist-outs, or when you just want to slick it back without crunchy edges.

4. Cécred by Beyoncé

Best for: Scalp health, edge repair, moisture rituals
Try: Restoring Hair & Scalp Serum

This line was worth the wait. Beyoncé’s Cécred came through with science-backed formulas that feel luxurious but still meet the needs of real curls. The Restoring Serum is perfect for thinning edges or dry scalps—especially during protective styles or post-silk press recovery.

5. Camille Rose Naturals

Best for: Deep conditioning, high-porosity hair, softness
Try: Algae Renew Deep Conditioner

Minty chocolate scent. Slippery, thick texture. Real results. My hair drinks this stuff up every time. It’s perfect for transitioners, heat damage recovery, or just lazy Sundays where you leave your mask in for hours.

6. Ocoa Curl Care

Best for: Curl definition, frizz control, moisture balance
Try: Hydrating Curl Cream

Created by Afro-Dominican founder Kimberly D. Hairston, Ocoa celebrates curls in all their natural glory. This curl cream is rich but not greasy, perfect for soft definition, shine, and bounce. Whether you air-dry or diffuse, your hair will feel light, hydrated, and happy

7. Black Girl Sunscreen

Best for: Everyday SPF, no white cast, matte finish
Try: Make It Matte Sunscreen SPF 45

If you’ve been skipping sunscreen because you’re scared of the ashiness, this is your solution. No white cast. No greasy residue. Just smooth protection made for melanin. And yes, even in the winter.

8. Buttah Skin by Dorion Renaud

Best for: Hyperpigmentation, dullness, men’s grooming
Try: CocoShea Skin Transforming Kit

This brand is for the glow-getters. The shea + coconut combo keeps skin soft and even without clogging pores. Great for post-shave routines, dark marks, or that winter dryness that sneaks up on you.

9. Juvia’s Place

Best for: Bold makeup, inclusive shades, high pigment payoff
Try: I Am Magic Foundation

When you want your beat to beat, the matte finish, the full coverage, the undertone range, this one’s it. And it stays on. Great for events, stage, photoshoots, or hot summer days when your face needs to hold.

10. PAT McGRATH LABS

Best for: Luxury makeup, award-season glam, holy grail concealer
Try: Sublime Perfection Concealer

Pat is the mother of makeup. Her concealer blends like a second skin and gives you that filtered finish without feeling heavy. Worth every penny, and then some.

Why this list matters

These brands were fought for. Created out of necessity, backed by brilliance, and formulated specifically for us. Natural hair? Glowing skin? Breakouts? Texture? These 10 brands get it and they got you.  And when you buy Black-owned brands at Ulta, you’re sowing into legacy, ownership, and visibility. That’s the kind of beauty that lasts.

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