Real Estate News & Market Insights:
- Promote local events and partners, share back-to-school dates, donation drives, concerts, and International Cat Day reminders.
- Share August market insights with eye-catching graphics: Market Update, home value visuals, and inventory posts using Designs templates.
- Boost engagement with seasonal hashtags like #BackToSchool, polls, contests, and interactive quizzes to attract buyers and sellers.
August is that bittersweet month when people embark on their final summer vacations of the year and learning institutions of all levels begin to ring their welcoming bells. It also marks the start of the productivity sprint that takes place between now and the holiday season. Below are some content ideas to make contacting you part of your sphere’s to-do list.
Business and Community Engagement
Promote Local August Events in Your Market
- Help your followers cut through the school calendar confusion by posting important back-to-school dates.
- Is there a school supplies donation drive taking place in your metropolis? Make sure your sphere knows about it.
- If there’s a music venue with a summer concert series in your city, amplify the schedule to everyone in your sphere.
- Public pools are about to close for the season. Give your followers a heads up so they can take their final swims.
Spotlight Small Businesses and Community Partners
- Highlight a local boutique where your sphere can upgrade their back-to-school or back-to-work wardrobe.
- National Ice Cream Sandwich Day is Aug. 2. Share some local creameries where your followers can get their fix.
- Help the parents in your sphere give their kids an academic edge by providing the contact info of some trustworthy tutors.
- Clutter is a total productivity killer. Give your followers some cleaning services they can count on for a clearer living and mental space.
Post August Market Insights – Why This Season is Great for Buying and Selling
- School your followers on the latest real estate happenings in their area with a Market Update from Designs.
- Give your followers a sense of their home’s worth with an eye-catching home value graphic.
- Provide an August Housing Market temperature check with a customized local expert graphic.
Hashtag Holidays and Events
Use Key August Hashtags to Boost Engagement
- Help your followers live in denial a bit longer with #EndlessSummer.
- Shout out to kings and queens of the zodiac in your sphere with #Leo.
- Prove you can work AND play by spreading the #SummerVibes.
- Share your favorite #BackToSchool memories.
- Let your followers know the #DogDaysofSummer are almost over.
Incorporate National and Local Events
- Gather your feline-loving friends and celebrate International Cat Day on Aug. 8.
- Celebrate National Book Day on Aug. 9 by telling your sphere what you’re reading.
- With back-to-school season in full swing, it’s important to let your sphere know everyone can continue learning with KSCORE.
- Give your followers some tailgating tips for when college football season kicks off on Aug. 23.
- Honor “man’s best friend” with your best friends on Aug. 26 for International Dog Day.
Engaging August Content to Attract Buyers and Sellers
Showcase August Curb Appeal Tips
- Show off your properties with lovely outdoor reading areas for celebrating National Book Day.
- From the classic basketball hoop to wildly popular pickleball courts, show off your listings with plenty of outdoor recreation space.
- ‘Tis the season for throwing around some pig skin. Share some properties with plenty of room for a pickup football game.
- As the sun sets on summer, show off some homes with stunning sunset views.
Highlight the Best August Listings in Your Area
- Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.
- What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!
- New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.
- We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.
Interactive Social Media Activities to Engage Your Audience
Craft Summer Home Design Polls and Quizzes
- Which room does your sphere use most when they need to focus on a task or test?
- Contest alert! See which of your followers has the most acrobatic cat setup.
- Sad about the end of summer or excited for the start of autumn? See which season your sphere likes the most.
- Is August too early to start Halloween planning? See which of your followers is already prepping for spooky season.
- Sometimes being sent to the doghouse isn’t so bad. See who in your sphere has the best abode for their canine companion.
Get Down to Business in August
Playtime is over! Not really, but with summer vacations coming to an end, now is the time to capitalize on your sphere’s increased accessibility. Stay top of mind and you’ll find yourself at the top of your real estate market!
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
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