Estée Lauder Names Nia Long as Brand Ambassador for North America

Estée Lauder has announced that award-winning actor, producer and author Nia Long as its first Brand Ambassador exclusive to North America. In this role, Nia will appear in campaigns across digital, TV, and print for the brand’s skincare and makeup franchises.

“We are proud to welcome Nia to the Estée Lauder family,” said Fiona Sainty, SVP/GM, Estée Lauder & AERIN Beauty & Bobbi Brown North America. “She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values. As a longtime advocate for the brand with a deep understanding of beauty as an expression of self-love, she is the perfect choice to serve as our new Brand Ambassador for the North America region.”

“Beauty starts with confidence and honoring your authentic self,” said Nia Long. “I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”

For over three decades, Nia Long has brought depth and nuance to every role she undertakes, consistently portraying women with strength and resilience. Her work has shaped culture and opened doors for more inclusive storytelling in film and television. A vital force beyond the camera, Nia has become an icon of multidimensional beauty, inspiring generations as a passionate advocate for authenticity, self-expression, and empowerment. These values make her a natural fit to represent Estée Lauder’s most beloved and high-performing skincare and makeup products.

With this partnership, Estée Lauder North America continues its commitment to representing beauty in all forms, inspiring its audience to value self-expression, cultural connection, and the confidence that comes from feeling your most authentic self.